The Do’s and Don’ts of Digital Marketing with Ruth Inman
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Through our phones, computers, social media, websites, smart home devices, and so much more, there's a lot of noise. How do you ensure your voice is heard?
In the age of the world wide web, we communicate virtually every day. In this episode, Dr. Ruth Inman talks about digital marketing do's and don'ts, whether you don't have any online presence for your business or whether you're looking to expand your digital marketing strategy. Ruth will discuss how you can cut through that noise and connect with your audience online.
Dr. Ruth Inman is a marketing communications expert who has 15 years of experience as an internal communicator, freelancer, and assistant professor of agricultural communications at Oklahoma State University. Recently, she began working as Director of Community Education for Agorapulse – a global social media management software company. While Ruth’s background in marketing and education runs deep, her roots in agriculture run even deeper, growing up on a centennial farm and cow-calf ranch in north-central Oklahoma. Today, she and her husband, Trent live on a small farm, with their sons, Fletcher and Dax, who are in 4-H and show pigs.
In this episode we will learn:
Specific tips on how to connect with your audience in the way you want.
Things to avoid when creating your online presence.
Ways to connect with the audience you are hoping to target in your marketing strategy.
Resources Mentioned:
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