Beef Quality Assurance with Michaela Clowser
Listen to Beef Quality Assurance with Michaela Clowser on:
How do you inspire consumer confidence in your beef products?
In this episode, Michaela Clowser discusses the Beef Quality Assurance program. Michaela covers what the program is, the importance of investing in quality standards, and the Beef Quality Assurance certification process.
Michaela is the Associate Director for Producer Education at National Cattlemen's Beef Association. She grew up on her family ranch in Nebraska and enjoys staying connected to cattlemen across the country with her role.
In this episode we will learn:
What beef quality assurance is and why it was created.
How to instill consumer confidence in every piece of meat they consume.
Why it is important to hold our industry to set standards.
Resources Mentioned:
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!