Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy

Written By Karoline Rose

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“There are a  lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy

Two of our marketing clients met with us while in San Antonio a couple weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.

In this episode, Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy, we cover: 

  • The difference and value between in person sales, and online sales (15:10)

  • The benefits that the Beef Master breed is providing the industry (5:30)

  • How consistency has paid off for the Lyssys. Both in marketing and herd development (31:32)

Resources & Links: 

Let’s talk production!

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More about Cattleman U podcast:

Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!

Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!

*Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Karoline Rose
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