Direct to Consumer Marketing with Erin Michalski
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In agriculture, we talk a lot about how we as producers can better connect with consumers to share our stories. Well, as grandma used to say, feeding someone is the way to their heart.
Connecting with consumers can allow you to see your operation through a fresh set of eyes. In this episode, Erin Michalski shares about her family's transition from big city living in New York City, to selling direct-to-consumer beef from their own ranch in Colorado. Erin discusses her unique perspective as a first-generation rancher, and how she connects with her customers.
In this episode we will learn:
How to share about your product with a diverse audience.
Creating a product you are passionate about sharing with others.
The joys of the ranching lifestyle from a first generation producer.
Resources Mentioned:
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
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