Seizing Opportunity with Sara Shivers
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Today on the show, we talk about the beast that is building a direct to consumer business, and benefitting from all the opportunities it has to offer. Our guest, Sara Shivers, discusses the advantages of value added programs, as well as all the dynamics that go along with them. This conversation covers everything from the family business structure to becoming a successful entrepreneur.
Sara Shivers is the owner/operator of Salt Creek Farm, a direct to consumer and restaurant business that sells beef, lamb, chicken and honey. She is also a partner in her family's Angus cow calf operation, Rafter S Ranch. Sara has degrees from Kansas State University and the University of North Texas. After moving back home to Kansas in 2014 to her family's ranch, Sara's dad told her they needed to find a better way to market their cattle. Salt Creek Farm was formed soon after that and began selling to restaurants in Kansas City and Wichita and increased its retail sales during 2020. In fall of 2022, she opened Salt Creek Farm Market in her hometown of Eureka, KS selling their beef, lamb, chicken, and honey from the ranch as well as other local products. Sara plans on continuing to grow Salt Creek Farm into a regional wholesale supplier as well as increased shipping nationwide.
In this episode Seizing Opportunity with Sara Shivers we cover:
Defining roles and responsibilities within the family operation
Being prepared as an entrepreneur to take hold of opportunities
Sara’s goal to provide small town communities with the safe healthy food
What amount of value can be added through value added programs
Understanding price point objectives as a consumer, and a producer
Resources & Links:
Follow Sara on Instagram @thesaltcreekfarm and Facebook at www.facebook.com/thesaltcreekfarm
Check out her website www.TheSaltCreekFarm.com
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Learn more about ProfitFinder
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Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
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